Is Google finally going to start to decline? They have dominated search, and along with it, paid ad advertising, for more than a decade.
Apple published to report for April 2025 that users of Safari used google search less than a year ago, and it was the first time this has happened in a couple of decades.
I certainly know I find more things with ChatGPT now. On the other hand, a business asked me the other day how I found them and when I said ChatGPT, they said oh wow, you’re the first person to ever say that.
I kind of expect a little more irrational exuberance because people will continue to believe in Google just like they have continued to believe in Tesla even after the sales data shows they are in decline.
But I believe we’re going to see some pretty big shifts and who the big companies are in the next few years. I’m expecting Microsoft and Apple to continue to grow, but there are some other companies that are a little more complicated in whether or not they have a path forward for growth.