Facebook Traffic

1.  You have to care about the people who are receiving the message. If you think you can just spam a link whenever you want, you probably thought wrong. Instead you need to come up with something that people will appreciate reading or even passing along to others
2. If you do come up with something viral, you get mega bonus points when people pass your message along to others, but it takes skill and practice, and only a small percentage of the things you share are likely to become viral.
3. Join groups where you feel messages you share would be well received. There is a lot of power in groups and you can reply to people to help develop you topic further.